Our Story

I Built the Tool,

I Wish I’d Had

Validate wasn’t born in a boardroom, and it certainly wasn’t created because I wanted to start another software company. It started because I was a small business owner who found myself in a situation that I never expected to be in, and couldn’t believe was so difficult to solve.

Back in 2012, I owned a contracting business. Like most contractors, I collected a deposit before beginning the work, invested my own money in labor and materials, and expected to collect the remaining balance when the project was complete. It was simply the way business worked. You trusted that if you did what you promised, your customer would do the same.

Then one customer changed the way I looked at business forever.

The job was finished. The customer was happy with the work. There wasn’t a dispute over quality, price, or schedule. When it came time to make the final payment, he simply chose not to. The phone calls stopped being returned. Emails went unanswered. Every conversation became another excuse, and eventually even the excuses disappeared. I later discovered that I wasn’t the only contractor he had done this to, but at the time all I knew was that I had earned fifteen thousand dollars that I suddenly had no realistic way of collecting.

Losing the money was painful, but what frustrated me even more was realizing how few practical options I actually had. I researched liens, attorneys, collection agencies, and the court system. Every solution seemed to require spending more money, waiting months—or even years—or giving away a significant percentage of whatever I eventually recovered. None of those options felt like they were built for a small business owner who simply wanted to be paid for work that had already been completed.

What I wanted wasn’t revenge. I wasn’t interested in embarrassing anyone or making their life difficult. I simply believed there should be meaningful accountability when someone refuses to pay a legitimate debt. If there are consequences for missing mortgage payments, car loans, and credit cards, why should a small business owner’s invoice be any different?

That question stayed with me long after that invoice went unpaid.

As I dug deeper, I discovered there was an opportunity to build something that didn’t exist—a platform that gave businesses an affordable way to encourage payment before they were forced into expensive legal action or traditional collections. It wasn’t something I could build overnight. It required years of research, legal guidance, compliance work, software development, and countless conversations with professionals who understood both the legal and technical sides of consumer reporting.

Slowly, Validate began to take shape.

Everything we’ve built has been guided by one simple idea: small businesses deserve better tools to protect the money they’ve already earned. The goal has never been to punish customers or replace the legal system. The goal has always been to create accountability early enough that businesses can resolve unpaid invoices before they become write-offs.

Today, when I talk with business owners, I hear the same stories I lived through years ago. Someone stopped answering the phone. A customer keeps promising the check is in the mail. An invoice that should have been paid weeks ago is now affecting payroll, cash flow, and the ability to move forward. Those conversations are exactly why Validate exists.

If you’ve found your way to this page because you’re dealing with an unpaid customer, I want you to know that I understand the frustration. I’ve sat where you’re sitting. I know what it feels like to wonder whether you’re ever going to see money that you’ve already earned.

I built Validate because I never wanted another business owner to feel as powerless as I did.

I hope it helps you, the way I wish it had been there to help me.

Thank you for taking the time to read my story.
If you’re here because you’re facing that same situation,
I genuinely hope Validate helps you find a better path than the one I had.
Thank you for trusting us.

Matt Gugliotti
Matt Gugliotti
Founder, Validate
Matt Gugliotti, founder of Validate